Learn From The Best Marketers In The World

This episode is for all of my Product Marketing friends 👋🏼… April Dunford is the world’s leading expert on product positioning. She works with fast-growing tech companies helping them clearly articulate the value they alone can deliver to customers. She is the author of the bestselling positioning book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. She also recently published a new book titled, Sales P!tch: How to Craft a Story to...

Michael is a trained econometrician with experience in causal inference in fields ranging from healthcare outcomes to environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast. He spends his days helping brands eliminate their wasted marketing spend… Questions and topics we covered include: The different methods of measuring marketing’s performance (attribution is only one of many methods)… Do...

Alexis Rivera Scott is the founder of Verbatim, a digital marketing agency, as well as The Fairy Job Mom, a consultancy focused on helping professionals become Eternally Employable. She guides job seekers in their next career move, helps professionals build memorable personal brands, and introduces companies to amazing talent. Throughout her career, Alexis has successfully navigated career change and adaptation, with a vast range of industry experiences from hospitality...

Jaclyn Mullen has mentored close to 1,000 marketers throughout her entire career across her time teaching at General Assembly, speaking for USC's Masters of Marketing Science program, and building her own teams. Professionally she has spent the past 15+ years riding the digital wave, first starting off in content marketing and organic social in B2C before switching to B2B SaaS. Now at her 4th startup, Jaclyn loves her place as Head of Marketing for TheLoops, an AI platform...

⁠Jessica Kogan⁠, a visionary digital brand innovator, began her illustrious career launching strategies for brands like Donna Karan, Urban Decay, and Elizabeth Arden. Over the years, she's carved digital niches for powerhouses like Prada, Giorgio Armani, and Chevron, and co-founded the digital-native business, Cameron Hughes Wine. As the force behind Vintage Wine Estates' digital transformation, she cemented its position as a leader in DTC adult beverage sales when she was...

Jack Monson is the host of Social Geek, a Top 25 Marketing podcast on Apple and the number one podcast in Franchising. Jack is also the CEO of Brand Journalists, a Franchise Development and Marketing agency. Jack has been working with franchise systems and enterprise brands in digital marketing for 15 years after several years working in radio and public relations in Chicago. He is a monthly columnist for several industry magazines and produces several podcasts for other...

Travis' career has been the definition of a 'portfolio career' with experience in sales, recruitment, and marketing. He's the Founder and Principal Consultant at RainierDigital, a marketing operations consultancy and HubSpot Gold Partner. He's also the Founder of Winding Road Careers —a place for people on a non-linear career path—and the host of a podcast of the same name. Questions and topics we covered include: The case for learning both sales skills and marketing skills...

“At my core I’m not a marketer, I’m a writer…” With a decade of freelance and in-house marketing experience, Brooklin focuses on helping both clients and freelancers stand out. The memes are free. He is also the Co-Founder of BEAM Content, a B2B content marketing and content writing agency that makes B2B content that isn’t boring. Questions and topics we covered include: Why writing as a skill became a big focus for Brooklin early in his career How Brooklin started his...

“I ultimately believe that product marketing should own pricing…pricing is a function of your company’s positioning.” Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises. Questions and topics we covered include: What do...

“[A buyer persona] is the understanding in detailed terms, of the attitudes, needs, concerns, decision criteria, and buyer’s journey around a specific type of buying decision…it is not a profile of an individual…” Jim Kraus is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second...

“Differentiate yourself by making sure that you have people in-house that have worked with the brand, understand the brand, and connect with everyone [in the team]—so you don’t just have a random team working on your account and 50 other accounts…” Melissa Rosenthal is an award winning marketing exec and the Chief Creative Officer at ClickUp, focused on making the world more productive through best in class SaaS marketing! Previously Melissa was the CRO/EVP at Cheddar, a...

“What we found is that if we talk to the customer…it actually drove the conversion back up…The average answer rate for a ‘branded call’ is almost 30%.” Alex Levin is Co-Founder and CEO of Regal Voice. He leads the GTM teams. Prior to Regal Voice, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing. Alex grew up in New York and received his BA...

“Turns out it’s a lot more difficult to get other people to talk about you, compared to you just pulling up a Google Doc and creating a piece of content…” Farzad Rashidi is the lead innovator at Respona (https://respona.com/), the link-building outreach platform that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 18 million active users and pass 3.5M monthly organic...

“Brand positioning is much more than a marketing exercise…it underpins the entire organization.” Mark Evans is the principal with Marketing Spark, which offers fractional CMO and strategic advisory services to B2B SaaS companies. Mark's areas of expertise include brand positioning, messaging, and content-driven growth plans. Mark has a podcast and recently published the second edition of his DIY marketing book, “Marketing Spark.” Questions and topics we covered included:...

“Marketing touches every part of the business. Marketing is…equally as important to sales organizations as ‘sales’ itself.” Justin Mink has spent a career in leadership and founder roles at companies that have grown from 0-1000s of employees, raised millions of dollars in capital, and that have been valued at over $1B. In 2007 he moved to Dallas from the Washington, D.C. area to launch the Franchise Division at digital marketing firm ReachLocal, helping take the company...

“Everything we do just goes back to helping, and if we just do that authentically we know that…the value will come back to us.” Chelsea is a former journalist turned empathy-driven marketer who leads content marketing at Lavender. Her 11+ year career spans diverse industries, from agencies to publishing, branding to SaaS. She draws on her multi-faceted experience and journalistic roots in her content approach and principles, which are hyper-focused on human-centered...

Here’s a special episode for all of you lovely marketers out there! In this interview, I chat with my mentor Maurice Bretzfield about AI and how marketers can get started using tools like ChatGPT. Maurice is an AI and Marketing Consultant. He helps organizations increase revenue and decrease costs using the power of AI and MarTech. Maurice has been a digital marketer for nearly three decades and today enjoys working with organizations to integrate MarTech into their...

“The word ‘manager’ can take on a lot of different formats…there’s a lot of different ways to seek out leadership opportunities.”  Trisha Gallagher is a marketing strategist and mentor with nearly 15 years of experience in planning and executing successful marketing programs. Having held various roles in marketing both in-house and agency-side, Trisha brings a unique perspective to her role as VP of Marketing at Marketri, an outsourced marketing and fractional CMO firm. She...