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Learn From The Best Marketers In The World

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The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.

If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!

View Our Latest Episode

How Marketers Can Prepare Their Careers For The World of GenAI with Kristin Fracchia – Episode #165

How Marketers Can Prepare Their Careers For The World of GenAI with Kristin Fracchia – Episode #165

Kristin Fracchia is a growth and marketing exec who has helped scale companies from early stage to public, including Chegg and Magoosh. She is an unabashed generalist and lifelong learner, who has flexed between roles leading marketing, growth, sales, product, finance, business development, and business operations. Her current passions are helping companies leverage AI to their advantage and mentoring early career leaders. Prior to working in tech, she obtained a PhD and...

Featured Guests

Steve Toth

SEONotebook

Kaleigh Moore

Lumen Ventures

Sara Pion

Dandy

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Patrick Moran

Reforge

Sydney Michuda

Super Creative

Tommy Walker

The Content Studio

Steve Toth

SEONotebook

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Patrick Moran

Reforge

Sydney Michuda

Super Creative

Tommy Walker

The Content Studio

And Other Marketing Leaders From The Fastest Growing Teams

Reforge
Slack
John Deere
Zendesk
Vintage Wine Estates
ClickUp
Jotform
Salesforce

Full Episode Archive

How Marketers Can Prepare Their Careers For The World of GenAI with Kristin Fracchia – Episode #165

How Marketers Can Prepare Their Careers For The World of GenAI with Kristin Fracchia – Episode #165

Kristin Fracchia is a growth and marketing exec who has helped scale companies from early stage to public, including Chegg and Magoosh. She is an unabashed generalist and lifelong learner, who has flexed between roles leading marketing, growth, sales, product, finance, business development, and business operations. Her current passions are helping companies leverage AI to their advantage and mentoring early career leaders. Prior to working in tech, she obtained a PhD and...

Your Crash Course Into Experiential Marketing with Sheila Rondeau – Episode #164

Your Crash Course Into Experiential Marketing with Sheila Rondeau – Episode #164

Shelia Rondeau is a driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast-paced, competitive business environments. She’s fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations that enable the companies she works with to scale for growth. She is currently a Fractional CMO and CEO for her company MOGXP. Questions and...

How to Succeed as You Transition Into New Leadership Roles with Pat LaCroix – Episode #163

How to Succeed as You Transition Into New Leadership Roles with Pat LaCroix – Episode #163

Pat LaCroix is the EVP of marketing and commercial strategy at Seekr, a leading artificial intelligence company specializing in transparent content evaluation. For over 20 years, Pat has worked inside major consumer brands and advertising agencies. Prior to Seekr, he held a variety of global marketing leadership roles at Bose, where he was responsible for brand marketing, media, digital, social and partnerships with relevant brands such as NFL, Amazon, Disney, and Spotify...

Secret Promotion Hack: Setting Up Customer Advisory Boards (CABs) with Andrew Petersen – Episode #162

Secret Promotion Hack: Setting Up Customer Advisory Boards (CABs) with Andrew Petersen – Episode #162

Andrew began his career by spending seven years in newspaper journalism. He then logged five years in higher-education marketing, co-managing a college website with a focus on video storytelling and fine-tuning email messaging to 18-year-olds. For the past 7 years, he’s worked in B2B software, in marketing operations and then product marketing, with a focus on quantitative and qualitative customer research. He’s started one customer advisory board and scaled two others,...

The Holistic Approach To B2B Marketing You Need To Adopt  with Marina Krivonossova – Episode #161

The Holistic Approach To B2B Marketing You Need To Adopt with Marina Krivonossova – Episode #161

Marina is a Content Marketing Specialist & Founder of the B2B Content Marketing agency Retold. With an extensive background in marketing, including content, social media, branding, and more, Marina opted for the agency approach after working in marketing leadership roles with companies in a number of different verticals. Today, she is passionate about bringing the power of storytelling and innovation into the world of content marketing to help companies solidify...

Scaling Franchise Businesses Using Performance Marketing with Aren Johnstone – Episode #160

Scaling Franchise Businesses Using Performance Marketing with Aren Johnstone – Episode #160

Aren Johnstone is the President and Owner of Franchise Ramp, a leading marketing agency in the franchising industry that partners with the world's top fitness and wellness franchise brands. During his senior year of high school at the age of 18, Aren bypassed multiple full-ride college scholarships to purchase his first company, an ecommerce business. By 19, he ventured into marketing and software consulting, hiring his first employee. By the age of 20, his team had grown...

The Basics of Live Event Marketing with Lindsay McGuire – Episode #159

The Basics of Live Event Marketing with Lindsay McGuire – Episode #159

Over her career, Lindsay McGuire has contributed to the content functions at the largest credit union in Alabama, the most well-known nonprofit brand in the world, and a SaaS company that made five acquisitions within two years. Now as the Associate Director of Content & Campaigns at Goldcast, her days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels. Her diverse background across various...

What Marketers Can Learn From Creators & How To Get Recognized (Internally) with Amir Shahzeidi – Episode #158

What Marketers Can Learn From Creators & How To Get Recognized (Internally) with Amir Shahzeidi – Episode #158

Amir Shahzeidi, Head of Demand Generation at Uscreen.tv and Host of the Beyond the Funnel podcast, combines deep SEO roots with a passion for driving growth. His expertise empowers brands and creators to thrive in the digital landscape, through strategic, revenue-centric marketing approaches. Questions and topics we covered in this episode include: The unique challenges you’ll face when you’re the first marketing hire  How does Amir define demand generation and how to...

Here’s How to Learn The Skill of Linkbuilding with Dave Schneider – Episode #157

Here’s How to Learn The Skill of Linkbuilding with Dave Schneider – Episode #157

Two years after graduating from Harvard with a degree in Applied Math, I quit my corporate job to travel the world with my then girlfriend for 5 years. Together we visited over 60 countries. During that time I launched and exited from my first SaaS, NinjaOutreach, an influencer marketing platform. Nowadays I run Shortlist.io, a boutique digital marketing agency. Our team is 20 people strong and we work on cool problems. I've been on dozens of podcasts and my style is always...

Advice every marketer needs to know before joining a new team with Allie Smith – Episode #156

Advice every marketer needs to know before joining a new team with Allie Smith – Episode #156

Allie is currently the Growth Marketing Lead (formerly the Content Marketing Lead at the recording of this episode) at ⁠Sequel.io⁠, a webinar platform that allows you to host events directly on your website. She lives and breathes SaaS start-up marketing after falling into the space while overseas and diving deeper into the realm of content.  Over the years she has become a huge advocate for killing bad B2B marketing and bringing life into every relationship, campaign, and...

The MTaaS (Marketing Team as a Service) with Nathan Yeung – Episode #155

The MTaaS (Marketing Team as a Service) with Nathan Yeung – Episode #155

Nathan Yeung has over 10+ years of experience advising B2B businesses on their marketing strategy. He has helped companies build their marketing teams from 0-1, delivering GTM deployments, and launching new products into the market.  “You know, 99% of the time marketing gets handcuffed…we have golden handcuffs.” Questions and topics we covered: How Nathan’s past experience as a VP of Finance makes him a better marketing leader How would you suggest people find good...

Bonus Episode: The Future of SEO…🔍 – Episode #154

Bonus Episode: The Future of SEO…🔍 – Episode #154

This is a special episode of The People of Digital Marketing. In this episode, I talk briefly about the future of SEO. It’s hard to predict what will happen in the future but, there are some things I’m willing to bet on (with actual money too) when it comes to how marketers will approach Search as a channel. What are your thoughts? How is your team preparing for the future when it comes to SEO?  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/...

Let’s Make Content Repurposing Simple with Justin Simon – Episode #153

Let’s Make Content Repurposing Simple with Justin Simon – Episode #153

Justin consults, advises, and executes content distribution and repurposing strategies for growing SaaS companies and founders. He is the host of the Distribution First podcast and creator of the Content Repurposing Roadmap.  Questions and topics we covered include: Justin’s origin story from experiencing a 2022 tech layoff to diving into solopreneurship How to manage creating content at scale Why is content distribution a challenge for most B2B businesses? The rookie...

Marketing As An Extension Of R&D and How To “Pass Your Legos” with Melissa Moody – Episode #152

Marketing As An Extension Of R&D and How To “Pass Your Legos” with Melissa Moody – Episode #152

“No one will slap your hand for saying, ‘I want to hear from customers more often.’” Melissa Moody is a full-stack marketing executive and entrepreneur with a passion for user-first products, and a talent for creating clarity from chaos. Her background includes 14 years in large-partner marketing at Google, taking on her former role as CMO & Cofounder at SaaS startup Gated, and being the host of the “2 Pizza Marketing” Podcast for small-team marketers. She is also the...

Revenue Is The Result Of Relationships with Mike Grinberg – Episode #151

Revenue Is The Result Of Relationships with Mike Grinberg – Episode #151

Mike Grinberg is the Founder and CEO of Proofpoint Marketing. Mike Grinberg is a creative problem solver at heart, who happened to fall into marketing. The core problem Mike sees right now is technology and automation removing the human element from the way we build businesses and how we go-to-market. Mike believes that relationships are still the key to business success, and he’s built his consulting business on people-first principles. Questions and topics we covered...

How To Show Up And Succeed As A Marketer with Adrianna Vidal – Episode #150

How To Show Up And Succeed As A Marketer with Adrianna Vidal – Episode #150

Adrianna Vidal is a community manager and content marketer. She broke into tech in 2021 after working in retail and apartment leasing, and now works as a Community Marketing Manager at Bigeye, a data software company. She’s a marketer just like you, trying to make her mark and succeed in her career. Questions and topics we covered include: Adrianna’s story on how she became a marketer Her advice for marketers entering a new experience and how to “show up” on day one… Why...

2024 Interviewing Tips For Marketers & More with Leah Kovach Margolis – Episode #149

2024 Interviewing Tips For Marketers & More with Leah Kovach Margolis – Episode #149

Leah Kovach Margolis is a growth marketer with 10+ years of experience growing revenue for pre-seed through series C companies. Currently, she's the Director of Demand Generation at Hypar, a generative design platform for the AEC industry. Outside of work, Leah recently wrapped up an MBA from the NYU Stern School of Business.  Questions and topics we covered include: How does someone get their first job in marketing? What interview questions should marketers be preparing...

🧮Everything Marketers Need To Know About CDPs with Brian Kotlyar – Episode #148

🧮Everything Marketers Need To Know About CDPs with Brian Kotlyar – Episode #148

“People notice something wrong in their business, the root cause is that something is wrong in their business but they start looking for tech as almost like a distraction…buying Martech is a silver bullet for Martech problems but, not business problems.” Brian Kotlyar is the VP of Marketing and Growth at Hightouch.com (a CDP and data activation platform), where he leads the company’s marketing strategy and is responsible for driving growth and customer acquisition. Prior to...