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Learn From The Best Marketers In The World

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The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.

If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!

Featured Guests

Steve Toth

SEONotebook

Kaleigh Moore

Lumen Ventures

Sara Pion

Dandy

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Patrick Moran

Reforge

Sydney Michuda

Super Creative

Tommy Walker

The Content Studio

Steve Toth

SEONotebook

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Patrick Moran

Reforge

Sydney Michuda

Super Creative

Tommy Walker

The Content Studio

Our Podcast Partner – MarketerHire

If you’re looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you’re not wasting your money or your time.

You can hire your first freelancer and get a $500 credit by visiting: www.kennysoto.com/hire 

And Other Marketing Leaders From The Fastest Growing Teams

Reforge
Slack
John Deere
Zendesk
Vintage Wine Estates
ClickUp
Jotform
Salesforce

Full Episode Archive

Communities Are A Marketing Team’s Secret Weapon with Evan Patterson – Episode #145

Communities Are A Marketing Team’s Secret Weapon with Evan Patterson – Episode #145

“[Community] sits before Demand Gen. in the funnel…[Community] doesn’t actually generate revenue. I create an environment that makes generating revenue easier.” Evan Patterson is a B2B marketing consultant, freelancer, startup advisor, content creator, and fractional leader for forward-thinking, progressive businesses.  Outside of B2B marketing, Evan focuses on enabling minority voices in tech and fighting injustices targeted at the LGBTQ+ community. Questions and topics we...

Trying To Get A Job In Marketing? Listen to this! with Zoë Hartsfield – Episode #144

Trying To Get A Job In Marketing? Listen to this! with Zoë Hartsfield – Episode #144

“The empathy that you have to exhibit and learn in sales on a 1-to-1 basis, that only helps you when you’re trying to go 1-to-many…” Zoë Hartsfield is a Salesperson trapped in a Marketer's body. She spends her 9-5 running executive evangelism programs, managing influencer relationships and creating content. She spends her 5-9 running, traveling and again, creating content. Check her out at @nottoocorporate on TikTok and Instagram, or give her a follow on LinkedIn for her...

How To Approach Product Marketing in 2024 with Eric Dodds (Head of Product Marketing at RudderStack) – Episode #143

How To Approach Product Marketing in 2024 with Eric Dodds (Head of Product Marketing at RudderStack) – Episode #143

Eric Dodds is the Head of Product Marketing at RudderStack and the Co-Host of the podcast Data Stack. He has over a decade of experience working with and implementing customer data infrastructure. He aims to make people’s lives better through the work he does each day. Questions and topics we covered include: What do marketers need to know about data stacks? How does it affect their work? How data teams and marketing teams can work together to produce great business...

What Marketers Need To Understand About Strategy with Margaret Kelsey (OpenView, Appcues, & InVision) – Episode #142

What Marketers Need To Understand About Strategy with Margaret Kelsey (OpenView, Appcues, & InVision) – Episode #142

Margaret has spent the last decade building scalable, effective marketing programs—and teams—for B2B SaaS companies like OpenView, Appcues, and InVision. She now advises founders on how to do the same. She also co-hosts a weekly podcast called "Don't Say Content" with Devin Bramhall.  Questions and topics we covered include: Why Margaret took the plunge to become a soloprenuer?  Her recommendations for where to upskill as a marketer The characteristics of high-performing...

How NOT To Become A Checkbox Marketer with George Huff – Episode #141

How NOT To Become A Checkbox Marketer with George Huff – Episode #141

“Half of marketing is marketing internally so you can get buy-in…and as the org gets bigger, that job gets harder.” The main theme of this episode focuses on: people, tools, and processes… George Huff, the CEO of Opal, leads a MarTech platform used by well-known brands like Target, Starbucks, Whole Foods, 3M, and SAP. Opal’s content operations platform produces exceptional results, such as enabling Target to tell their story and create 300 pieces of content every day....

A Masterclass In Product Positioning with April Dunford – Episode #140

A Masterclass In Product Positioning with April Dunford – Episode #140

This episode is for all of my Product Marketing friends 👋🏼… April Dunford is the world’s leading expert on product positioning. She works with fast-growing tech companies helping them clearly articulate the value they alone can deliver to customers. She is the author of the bestselling positioning book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. She also recently published a new book titled, Sales P!tch: How to Craft a Story to...

The Basics Of Incrementality & Measurement with Michael Kaminsky – Episode #139

The Basics Of Incrementality & Measurement with Michael Kaminsky – Episode #139

Michael is a trained econometrician with experience in causal inference in fields ranging from healthcare outcomes to environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast. He spends his days helping brands eliminate their wasted marketing spend… Questions and topics we covered include: The different methods of measuring marketing’s performance (attribution is only one of many methods)… Do...

It’s Time To Level Up Your Job Search with Alexis R. Scott – Episode #138

It’s Time To Level Up Your Job Search with Alexis R. Scott – Episode #138

Alexis Rivera Scott is the founder of Verbatim, a digital marketing agency, as well as The Fairy Job Mom, a consultancy focused on helping professionals become Eternally Employable. She guides job seekers in their next career move, helps professionals build memorable personal brands, and introduces companies to amazing talent. Throughout her career, Alexis has successfully navigated career change and adaptation, with a vast range of industry experiences from hospitality...

She’s Mentored More Than 1,000 Marketers & Is Here To Help YOUR Career ft. Jaclyn Mullen – Episode #137

She’s Mentored More Than 1,000 Marketers & Is Here To Help YOUR Career ft. Jaclyn Mullen – Episode #137

Jaclyn Mullen has mentored close to 1,000 marketers throughout her entire career across her time teaching at General Assembly, speaking for USC's Masters of Marketing Science program, and building her own teams. Professionally she has spent the past 15+ years riding the digital wave, first starting off in content marketing and organic social in B2C before switching to B2B SaaS. Now at her 4th startup, Jaclyn loves her place as Head of Marketing for TheLoops, an AI platform...

🛒A Masterclass In DTC Marketing & The Role Of CXO with Jessica Kogan – Episode #136

🛒A Masterclass In DTC Marketing & The Role Of CXO with Jessica Kogan – Episode #136

⁠Jessica Kogan⁠, a visionary digital brand innovator, began her illustrious career launching strategies for brands like Donna Karan, Urban Decay, and Elizabeth Arden. Over the years, she's carved digital niches for powerhouses like Prada, Giorgio Armani, and Chevron, and co-founded the digital-native business, Cameron Hughes Wine. As the force behind Vintage Wine Estates' digital transformation, she cemented its position as a leader in DTC adult beverage sales when she was...

The Basics Of Marketing A Franchise Business with Jack Monson – Episode #135

The Basics Of Marketing A Franchise Business with Jack Monson – Episode #135

Jack Monson is the host of Social Geek, a Top 25 Marketing podcast on Apple and the number one podcast in Franchising. Jack is also the CEO of Brand Journalists, a Franchise Development and Marketing agency. Jack has been working with franchise systems and enterprise brands in digital marketing for 15 years after several years working in radio and public relations in Chicago. He is a monthly columnist for several industry magazines and produces several podcasts for other...

Marketers, It’s Time To Get Off Of Your Career Ladder🪜 with Travis Scott – Episode #134

Marketers, It’s Time To Get Off Of Your Career Ladder🪜 with Travis Scott – Episode #134

Travis' career has been the definition of a 'portfolio career' with experience in sales, recruitment, and marketing. He's the Founder and Principal Consultant at RainierDigital, a marketing operations consultancy and HubSpot Gold Partner. He's also the Founder of Winding Road Careers —a place for people on a non-linear career path—and the host of a podcast of the same name. Questions and topics we covered include: The case for learning both sales skills and marketing skills...

Listen To This If You Want To Start Freelancing with Brooklin Nash – Episode #133

Listen To This If You Want To Start Freelancing with Brooklin Nash – Episode #133

“At my core I’m not a marketer, I’m a writer…” With a decade of freelance and in-house marketing experience, Brooklin focuses on helping both clients and freelancers stand out. The memes are free. He is also the Co-Founder of BEAM Content, a B2B content marketing and content writing agency that makes B2B content that isn’t boring. Questions and topics we covered include: Why writing as a skill became a big focus for Brooklin early in his career How Brooklin started his...

💰How Marketers Can Have A Say Regarding Pricing with Dan Balcauski – Episode #132

💰How Marketers Can Have A Say Regarding Pricing with Dan Balcauski – Episode #132

“I ultimately believe that product marketing should own pricing…pricing is a function of your company’s positioning.” Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises. Questions and topics we covered include: What do...

What You Need To Know About Buyer Personas with Jim Kraus – Episode #131

What You Need To Know About Buyer Personas with Jim Kraus – Episode #131

“[A buyer persona] is the understanding in detailed terms, of the attitudes, needs, concerns, decision criteria, and buyer’s journey around a specific type of buying decision…it is not a profile of an individual…” Jim Kraus is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second...

How B2B SaaS Companies Can Scale Their Creative with Melissa Rosenthal, CCO of ClickUp – Episode #130

How B2B SaaS Companies Can Scale Their Creative with Melissa Rosenthal, CCO of ClickUp – Episode #130

“Differentiate yourself by making sure that you have people in-house that have worked with the brand, understand the brand, and connect with everyone [in the team]—so you don’t just have a random team working on your account and 50 other accounts…” Melissa Rosenthal is an award winning marketing exec and the Chief Creative Officer at ClickUp, focused on making the world more productive through best in class SaaS marketing! Previously Melissa was the CRO/EVP at Cheddar, a...

📞B2C Marketers Need To Leverage This Key Marketing Channel With Alex Levin – Episode #129

📞B2C Marketers Need To Leverage This Key Marketing Channel With Alex Levin – Episode #129

“What we found is that if we talk to the customer…it actually drove the conversion back up…The average answer rate for a ‘branded call’ is almost 30%.” Alex Levin is Co-Founder and CEO of Regal Voice. He leads the GTM teams. Prior to Regal Voice, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing. Alex grew up in New York and received his BA...

Link Building Done Right with Farzad Rashidi – Episode #128

Link Building Done Right with Farzad Rashidi – Episode #128

“Turns out it’s a lot more difficult to get other people to talk about you, compared to you just pulling up a Google Doc and creating a piece of content…” Farzad Rashidi is the lead innovator at Respona (https://respona.com/), the link-building outreach platform that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 18 million active users and pass 3.5M monthly organic...