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Learn From The Best Marketers In The World

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The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.

If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!

Featured Guests

Steve Toth

SEONotebook

Kaleigh Moore

Freelance Content Writer

Sara Pion

Dandy

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Full Episode Archive

Interview with Harry Morton – How B2B Companies Need to Approach Podcasting – Episode #88

Interview with Harry Morton – How B2B Companies Need to Approach Podcasting – Episode #88

“Podcasting is not inherently viral…” Harry Morton is the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups, and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Harry is also a happy father of 2, an avid mountain biker, and an occasional music producer. Questions: The story of how Harry grew his...

Interview with Saarim Asady – Growing Your Business On LinkedIn – Episode #87

Interview with Saarim Asady – Growing Your Business On LinkedIn – Episode #87

Saarim is a recognized LinkedIn expert and consultant who has helped thousands of people master LinkedIn for client acquisition. Today, multiple people have credited Saarim with helping them to get their businesses 6 & 7 figure levels. Today, Saarim has coaching programs specifically focused on client acquisition using LinkedIn. For all things LinkedIn & getting clients - Saarim is the guy to go to! Questions and topics we covered include: How to grow a blog from 0...

Interview with Sara Pion – Navigating The Startup World as a New Marketer – Episode #86

Interview with Sara Pion – Navigating The Startup World as a New Marketer – Episode #86

Sara Pion has spent the last 4.5 years growing her career in B2B Saas, starting in technical support and moving into Growth and Demand Generation marketing across high-growth companies like Drift, Alyce, Voiceflow, and now Dandy. She has a proven track record of fostering community within a customer base, scaling teams, and acquiring and activating users. Outside of work, she has an amazing podcast on personal and professional growth with her co-host Bridget called “Self...

BONUS Episode: Interview with Daniel Botero – Listen To This If You’re Looking For A New Job

BONUS Episode: Interview with Daniel Botero – Listen To This If You’re Looking For A New Job

Daniel Botero is a career coach, best-selling author, and top-rated podcast host who helps international STEM students land their dream jobs (and helps them get a company to sponsor the H1B visas). His proven system helps students obtain their dream tech roles within 90 days of graduation, without having to apply to hundreds of companies. To say he's a job search and career expert is putting it mildly. Notable organizations he's helped his clients jobs at include: Amazon,...

Interview with Derek Osgood – Your GTM Strategy Needs a Makeover – Episode #85

Interview with Derek Osgood – Your GTM Strategy Needs a Makeover – Episode #85

Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100...

Interview with Maya Grossman – The Career Advice You Need If You Want To Be A Marketing Leader – Episode #84

Interview with Maya Grossman – The Career Advice You Need If You Want To Be A Marketing Leader – Episode #84

“You just want to make sure you’re joining a rocket ship, not a sinking ship…” Maya Grossman is a marketing executive with over fifteen years of experience taking products to market and driving growth for Fortune 500 companies like Microsoft and Google, as well as fast-growing startups. She is a career coach, the best-selling author of “Invaluable, an unconventional business book for employees who want to deliver exceptional results,” and the creator of the Career Success...

Interview with Yisrael Segall – Marketers, It’s Okay To Be A Generalist – Episode #83

Interview with Yisrael Segall – Marketers, It’s Okay To Be A Generalist – Episode #83

Yisrael Segall, Yiz for short, is an engineer at heart. As a kid he has always loved to take things apart, learning how they worked and putting them back together. His passion is knowing how things work, how businesses work, and what drives successful people. Yiz currently serves various clients as a Fractional CMO and is a mentor on the GrowthMentor platform. Questions and topics we covered include: How Yiz uses marketing automation to help him work better and faster. What...

Interview with Darshan Mehta – You Have Your Insights, Now What? – Episode #82

Interview with Darshan Mehta – You Have Your Insights, Now What? – Episode #82

Darshan is the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions. Drawing from more than 20 years of marketing strategy and research experience, Mehta has also authored a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing...

Interview with Lea Pica – Using Data & Storytelling To Spur Action – Episode #81

Interview with Lea Pica – Using Data & Storytelling To Spur Action – Episode #81

WARNING: This episode is only for marketers who use data to make informed decisions. Lea Pica is an industry-acclaimed data storytelling advocate, international keynote speaker, and instructor. She began her career as a data analytics practitioner with over 15 years of experience building digital marketing practices for companies like Scholastic, Victoria's Secret, Ralph Lauren, and Prudential. Today she teaches presentation, data visualization, and her signature data...

Interview with Adam Steele – From Marketer to COO & The Basics of Link Building – Episode #80

Interview with Adam Steele – From Marketer to COO & The Basics of Link Building – Episode #80

“Links plus content equals profit.” Adam is the co-founder and COO at Loganix, a fulfillment house for SEO. Notable clients of Loganix include Backlinko, FreshBooks, and Drift (now they are making a shift to working primarily with agencies). Adam spends most of his days building links and SEO products for agencies and in-house marketers. Questions and topics we covered include: What qualities does Adam look for when hiring team members? What skills are needed to create and...

Interview with Sarah Talbert – So You Want To Be A Copywriter? – Episode #79

Interview with Sarah Talbert – So You Want To Be A Copywriter? – Episode #79

“I write words that sell for people…” Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Sarah has developed a proven research process to truly dig out the language of an ideal client, research their behaviors, and turn it into copy for everything from websites to social media. With her expertise, Sarah changes the...

Interview with Sean Work – How To Actually Grow Your Website Traffic This Year – Episode #78

Interview with Sean Work – How To Actually Grow Your Website Traffic This Year – Episode #78

“Most businesses…they haven’t finished their site.” Since 2005, Sean Work has been the go-to internet marketing consultant for startups, universities and many other businesses. Additionally, as Marketing Director, Sean grew the Kissmetrics blog (its business-to-business publication) to over 1 million readers a month. Sean's extensive knowledge of search engine optimization, pay-per-click advertising, copywriting, site architecture, and company building, makes him an...

Interview with Will Haire – Growing Your Business On Amazon – Episode #77

Interview with Will Haire – Growing Your Business On Amazon – Episode #77

Will Haire is the co-founder of BellaVix which is a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to grow sales on the world’s largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. His portfolio includes companies like Instant Pot, Pyrex, Derma E, Think,...

Interview with Sarah Snyder – What It Takes To Be Good At Press Relations – Episode #76

Interview with Sarah Snyder – What It Takes To Be Good At Press Relations – Episode #76

“I think everyone is interesting in some way…”Sarah Snyder is the CEO of Connection Enthusiast, a strategic public relations firm. Snyder has a vast array of experience representing both high net-worth individuals, start-ups, and budding entrepreneurs. Her expertise and talent have been the catalyst for clients securing deals in excess of 100K per client acquisition. Media placements for her clients have included numerous local and national media outlets, including Forbes,...

Interview with Tommy Walker – Your Content Marketing Efforts Need An Upgrade – Episode #75

Interview with Tommy Walker – Your Content Marketing Efforts Need An Upgrade – Episode #75

Tommy Walker is the founder of The Content Studio, a content marketing consultancy for Fortune 1,000 companies and fast growing B2B startups. Prior to founding The Content Studio, Tommy was the Global Editor-in-Chief at QuickBooks, and the first marketing hire at Shopify Plus. Questions and topics we covered : The story about how Tommy was living on a couch for $100/month when he was 20. How do communications silos in marketing departments develop? How can junior marketers...

Interview with Branko Kral – Growing Your Own Content Marketing Business – Episode #74

Interview with Branko Kral – Growing Your Own Content Marketing Business – Episode #74

“I wanted my income to be free from my physical location…”Branko has lived in seven countries and speaks four languages fluently. His passion for language, analytical thinking, and desire for efficient systems lead him to co-founding Chosen Data, a content and SEO consultancy for successful MarTech companies. With a global team, Branko splits time between California and Slovakia. When away from the computer, he spends time doing mountain sports or socializing. Questions we...

Interview with Lila Schneider – Managing Your Own Marketing Agency – Episode #73

Interview with Lila Schneider – Managing Your Own Marketing Agency – Episode #73

“I learned more being on my own…”Lila Schneider is a NJ native with an extensive background in marketing. Before starting her own marketing agency, Lila worked at PR agency managing big clients such as Neutrogena and Aveeno. After a few more years of work, she realized the world of PR was not the right fit for her and shifted her focus to starting her own business. She established her own agency, Let’s B Media in March of 2018. Focusing on guiding businesses through the...

Interview with Margie Agin – The Ins & Outs of B2B Product Marketing – Episode #72

Interview with Margie Agin – The Ins & Outs of B2B Product Marketing – Episode #72

“Product marketing is thinking not just about lead gen and awareness but, all the way through the funnel.”Margie Agin is an award-winning marketer who helps B2B tech companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of the marketing agency Centerboard Marketing and is the author of “Brand Breakthrough: How to Go beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality.” Before...