About Kenny Soto
“Digital marketing is the best profession to be in because there’s always something new to learn.”
Elsewhere on the web
I’m a seasoned marketer and growth-focused professional with over 8 years of experience in developing and implementing effective digital marketing campaigns to drive revenue. With a proven track record of success in leading continuous improvement initiatives and driving market activation, I’ve worked with clients such as JP Morgan Chase Bank, BuzzFeed, and Ray Dalio. I’m also the host of “The People of Digital Marketing” podcast, where I interview marketing leaders from Fortune 500 companies, agencies, and startups to provide career advice and help new marketers scale their career growth.
I don’t consider myself an expert on any particular topic. I just consider myself one lucky guy who is trying his best to maximize the life he has on this planet, using marketing to get that done.
Hey there! I’m Kenny Soto, the SEO Manager at LOOP, an insurtech company based out of Austin, Texas. With over 8 years of experience in digital marketing, I’ve had the opportunity to work with major clients like JP Morgan Chase Bank, BuzzFeed, and Ray Dalio, developing campaigns that drive growth and revenue. Although I work remotely from Tulsa, OK, my impact is felt nationwide.
Perhaps you know me as the guy who’s always asking questions on my podcast, “The People of Digital Marketing,” where I gather priceless career advice from marketing experts globally. The goal of my podcast is to collect all of the information I wish I had known before I got my first marketing job. And if this is the first time you’re stumbling across my content—I’m glad you’ve found me.
I discovered my passion for marketing during my senior year at the City College of New York (CCNY), where I earned a Bachelor’s in Music Theory. At the time, I didn’t know what I was going to do with my career but I knew I needed to course-correct. Luckily for me, I discovered digital marketing via my mentor Maurice Bretzfield when I was his intern at SCORE (Service Corps of Retired Executives). Shortly after graduation, I landed my first marketing job, and I’ve been immersed in this captivating profession ever since.
For the past two years, I’ve been helping LOOP scale its content marketing. And being a member of Reforge, I continually develop my marketing strategy and brand marketing skills to stay on top of my game.
Outside of work, I’m a devoted anime fan and chess player. And when I’m not diving deep into marketing, you’ll find me in the kitchen, cooking up some Dominican food.
Reaching the third year of my podcast, traveling across Asia and South Africa, and escaping the hood (Castle Hill Projects in the Bronx, NY) are some of the accomplishments I’m most proud of. As a marketer, I’m excited about the power of capturing attention and engaging audiences, making every day in this field a thrilling adventure.
Third Person Bio:
Kenny Soto is a seasoned marketing leader with over 8 years of experience in developing and implementing effective digital marketing campaigns. Based in Tulsa, OK, Kenny works remotely as an SEO Manager for LOOP, an insurtech company headquartered in Austin, Texas.
Known for his innovative approach, Kenny has successfully led numerous marketing campaigns for high-profile clients like JP Morgan Chase Bank, BuzzFeed, and Ray Dalio, driving revenue growth and market activation. In addition to his professional roles, Kenny hosts a popular business podcast, “The People of Digital Marketing,” where he collects invaluable career advice from marketing experts worldwide.
His passion for marketing began during his senior year at CCNY, where he majored in Music Theory. Kenny secured his first marketing role just days after graduating and has since held positions as a Content Marketing Manager, Media Buyer, and Account Manager, contributing to his comprehensive understanding of the marketing landscape.
Among his many achievements, Kenny is particularly proud of the continued success of his podcast, his enriching travels through Asia and South Africa, and his journey from the Castle Hill Projects (Bronx, NY) to his current thriving career. His love for anime, cooking, and chess further diversifies his personal interests and enhance his creative approach to marketing.
Kenny Soto is a dedicated marketer, whose unique blend of creativity and strategic thinking sets him apart.
Photo from my time in Bali, Indonesia back in 2020.
Get To Know Even More About Me
If you really want to get a better sense of who I am, check out my podcast or my blog. I am always looking for new ways to expand on what I know or how I share what I know. If after viewing any of my work, you find yourself wanting to collaborate or if you have some constructive criticism, send it my way!