About Kenny Soto
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Connect with me on LinkedIn.
Short Bio:
I’m Kenny Soto, an analytical professional with a decade of experience turning performance data into structured business insight. My background spans marketing, insurance, fintech, and public sector operations, where I’ve managed six-figure budgets, built reporting systems, and improved workflow efficiency through automation.
Originally from New York, I’ve lived and worked in China and South Africa, and I’m now based in Oklahoma. After 10 years in marketing leadership and performance roles, I’ve transitioned into analyst-focused work: applying financial reporting, KPI tracking, and data analysis to help organizations operate with greater clarity and accountability.
If you’re a business owner looking to improve visibility into budgets, performance metrics, or operational processes, I’m always open to connecting.
Long Bio:
My career didn’t begin in analytics. It began in music theory at City College of New York, where I learned how structure, pattern recognition, and discipline shape outcomes. That mindset carried into marketing, where I spent the next decade managing budgets, building performance dashboards, and analyzing data across startups, fintech companies, insurance brands, and public sector initiatives.
Along the way, I’ve lived and worked internationally in China and South Africa, experiences that shaped how I think about systems, culture, and long-term decision-making. Today, I’m based in Oklahoma and focused on analytical work that sits at the intersection of finance, operations, and data.
In the private sector, I’ve managed and optimized six-figure budgets, conducted variance analysis, and built structured reporting systems that improved cost visibility and performance tracking. In the public sector, I’ve supported grant compliance, vendor oversight, and financial reporting for municipal programs. Across every role, the common thread has been this: turning complex information into decisions leaders can confidently act on.
After 10 years in marketing, I intentionally transitioned toward data and financial analysis because I was always drawn more to the numbers behind the strategy than the campaigns themselves. Today, my work centers on:
- Budget monitoring and financial reporting
- KPI tracking and performance dashboards
- Process optimization and automation
- Bridging operational data with business decisions
I used to host The People of Digital Marketing podcast for 4 years, which reflects my belief in continuous learning and professional growth. But my focus now is clear: helping organizations operate with precision, structure, and insight.
If you’re a founder, operator, or business owner looking for someone who understands both strategy and numbers and who can bring clarity to your financial or operational data, I’d welcome the conversation.
Outside of work, I’m a devoted anime fan and chess player. And when I’m not diving deep into marketing, you’ll find me in the kitchen, cooking up some food.
Third Person Bio:
Kenny Soto is an analytical professional with 10 years of experience in budget management, performance reporting, and operational data analysis across marketing, fintech, insurance, and public sector environments. Based in Oklahoma, he has managed six-figure budgets, conducted variance analysis, and built reporting systems that improve financial visibility and decision-making.
Originally from New York, Kenny has lived and worked in China and South Africa and now focuses on analyst-driven work that bridges financial metrics, operational efficiency, and business strategy. He’s also proud of his journey from the Bronx’s Castle Hill Projects to building a thriving career and providing for his family.
Photo from my time in Bali, Indonesia back in 2020.
Get To Know Even More About Me
If you really want to get a better sense of who I am, check out my podcast or my blog. I am always looking for new ways to expand on what I know or how I share what I know. If after viewing any of my work, you find yourself wanting to collaborate or if you have some constructive criticism, send it my way!