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Learn From The Best Marketers In The World

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The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.

If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!

Featured Guests

Steve Toth

SEONotebook

Kaleigh Moore

Freelance Content Writer

Sara Pion

Dandy

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Full Episode Archive

Interview with Miruna Dragomir – Marketers Need to Focus on the Big Picture – Episode #32

Interview with Miruna Dragomir – Marketers Need to Focus on the Big Picture – Episode #32

Miruna Dragomir is the Head of Marketing at Planable, a content collaboration platform for social media teams. For the past three years, she’s been leading growth efforts at Planable. They’ve grown 30X in revenue in these past three years and continue going up. She was previously a part of Uber’s Marketing Team and Oracle’s Social Media team. In this episode we talked about the biggest mistakes teams make when collaborating on social media marketing, what it takes to be a...

Interview with Navindra Kewal – Let’s Talk About Product Management – Episode #31

Interview with Navindra Kewal – Let’s Talk About Product Management – Episode #31

Navindra Kewal is an explorer of all things digital and physical. We both are from the same graduating class at CUNY - City College and he’s a former entrepreneur, co-founding a hardware startup called Ekick Technologies which aimed to keep skateboarders safer at night. Currently, he’s a Product Management Fellow at the Mayor’s Office of Economic Opportunity. His current project under the Mayor’s Office of Economic Opportunity is https://working.nyc.gov/. When he’s not...

Interview with Pierre Lechelle – ACTIONABLE Advice Every Budding Marketer Needs in 2021 – Ep. #30

Interview with Pierre Lechelle – ACTIONABLE Advice Every Budding Marketer Needs in 2021 – Ep. #30

Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (align.substack.com). In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more important to marketers than technical skills, how teams should be thinking about data...

Interview with Craig Zingerline – Mastering Growth – Episode #29

Interview with Craig Zingerline – Mastering Growth – Episode #29

Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief Product Officer of Sandboxx—past roles include Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for...

Interview with Kate Bradley Chernis, CEO of Lately – Creating an AI That Makes Engaging Social Content – Episode #28

Interview with Kate Bradley Chernis, CEO of Lately – Creating an AI That Makes Engaging Social Content – Episode #28

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for former client, Walmart, and got them a 130% ROI, year-over-year for three years.  Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM....

Interview with Irina Poddubnaia – The Basics of Project Management – Ep. #27

Interview with Irina Poddubnaia – The Basics of Project Management – Ep. #27

Irina’s changing the world one entrepreneur at a time by helping to create self-managing teams. She's an executive coach and IT project manager. She’s also the founder of TrackMage.com, a shipment tracking software for eCommerce businesses. And she is a certified Scrum Master, Agile Coach, and Lean Six Sigma Green Belt. Needless to say, Irina is a master of project management. In this episode, we discuss the differences between Agile and Lean project management, the common...

Interview with Vince De Benedetto – Getting Started With Marketing Automation & Chat Marketing – Episode #26

Interview with Vince De Benedetto – Getting Started With Marketing Automation & Chat Marketing – Episode #26

Vince is the Founder and CEO of the marketing automation firm, Automated Dreams, in Portland, OR. Vince helps businesses scale their positive impact in the world through automation, conversational marketing, and mentors leaders to work smarter not harder. Vince is also an avid world traveler, visiting more than 40 countries (and counting). His passion for travel and world cultures has allowed him to excel at leading large multicultural teams for the last 5 years. He...

Interview with Dr. Travis Zigler – The Basics of Amazon PPC – Episode #25

Interview with Dr. Travis Zigler – The Basics of Amazon PPC – Episode #25

Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org. Due to the success of Eye Love (over $4 million per year as of 2020), others have...

Interview with Chris Dickey, CEO of Visably – The Basics of Search Engine Visibility & Marketing a SaaS Company – Episode #24

Interview with Chris Dickey, CEO of Visably – The Basics of Search Engine Visibility & Marketing a SaaS Company – Episode #24

Chris is a veteran marketer whose career has spanned public relations, in-house marketing direction, and publishing. Chris ended up pivoting his PR agency to start using PR to create powerful brand visibility where SEO and SEM tactics were falling short. Chris is the Founder + CEO of Visably, a new Software as a Service (SaaS) business that marketers can use to measure their brand’s footprint across all channels that appear in search. Using machine learning to classify over...

Interview with Katie Dooley – Starting a Design & Branding Business – Episode #23

Interview with Katie Dooley – Starting a Design & Branding Business – Episode #23

Katie Dooley is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, Alberta. Her love of design and art took shape at a young age, and since then, she’s been soaking in as much knowledge about art, business, and design as she can.  Full Episode Transcript: Kenny Soto  0:00   We are now recording and 5432 Hello everyone and welcome to Kenny Soto Digital Marketing podcast. My name is Kenny Soto. And as always, you have come here to learn more...

Interview with Filippo Stefanelli, CMO of StashAway – The Challenges of Marketing in Fintech & in the APAC Region – Episode #22

Interview with Filippo Stefanelli, CMO of StashAway – The Challenges of Marketing in Fintech & in the APAC Region – Episode #22

Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term. Before StashAway, he co-founded a successful creative agency in Italy. Additionally, he lectures at universities and hosts seminars on brand positioning, promotional strategies, and effective communication. In this episode, we talk about...

Interview with Eric Jorgenson – Writing a Book about Naval Ravikant, Startup Life, and How to Grow a Blog – Episode #21

Interview with Eric Jorgenson – Writing a Book about Naval Ravikant, Startup Life, and How to Grow a Blog – Episode #21

“I write to find out what I know and what I don’t know, like writing is thinking to me.”   Eric Jorgenson is a startup growth guy and writer. He is on the founding team of Zaarly, and has been publishing online since 2014. His business blog, Evergreen, has educated and entertained over a million readers. Eric is on a quest to create (and eat) the perfect sandwich. He tweets at @ericjorgenson and publishes new pieces and projects on ejorgenson.com. And he is also the...

Interview with Jerry R. Louis – Copywriting Essentials and Ad Agency War Stories – Episode #20

Interview with Jerry R. Louis – Copywriting Essentials and Ad Agency War Stories – Episode #20

“People buy what they remember.” Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing clients—Jordan, Sprite, FOX Sports, McDonald's, Pepsi, and Best Buy to name a few. Additionally, he is also a fellow alum of the city college of new york and a good friend of mine. In this episode, we talk about the fundamentals of copywriting, the purpose of...

Interview with Damon Burton – The Basics of SEO & The Benefits of Writing a Book – Episode #19

Interview with Damon Burton – The Basics of SEO & The Benefits of Writing a Book – Episode #19

Damon Burton is the owner of an international search engine marketing company, SEO National. After founding the company 14 years ago, he has worked with NBA teams, Inc 5000 companies, and Shark Tank featured businesses. As a search engine marketing expert, Damon writes for Forbes, has been featured in Entrepreneur Magazine, BuzzFeed, and USA Weekly. He is also the author of the book Outrank: Your Guide to Making More Online by Showing Up Higher on Search Engines and...

Interview with Professor Martin Waxman – How Does AI Relate to Marketing and PR? – Episode #18

Interview with Professor Martin Waxman – How Does AI Relate to Marketing and PR? – Episode #18

“When you think of it the AI is just another intermediary that a marketer has at their disposal…” Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof. Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller,...

Interview with Brian Honigman – How to Create a Career as a Marketing Consultant – Episode #17

Interview with Brian Honigman – How to Create a Career as a Marketing Consultant – Episode #17

Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is also an adjunct professor at New York University's School of Professional Studies, an instructor at Skillshare and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a "digital marketing expert" by Entrepreneur.com and a "top social media pro"...

Interview with Lindsay Peragine – The Basics of Pinterest Marketing in 2020 – Episode #16

Interview with Lindsay Peragine – The Basics of Pinterest Marketing in 2020 – Episode #16

Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing agency, Key Lime Media, host of the Caffeinate & Create podcast, and the founder of the Chaos to Clarity Accelerator, where she helps take overwhelmed entrepreneurs from confused to crushing it with simplified, profitable offers and a killer marketing plan in 90 days! She confesses that she is a lover of coffee and good...

Interview with Stacy Angela Magallon – How To Get Started In Design & Creative Work – Episode #15

Interview with Stacy Angela Magallon – How To Get Started In Design & Creative Work – Episode #15

“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.” Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from low income and underserved backgrounds, to ensure they have access to technology that will empower them to close the rampant digital divide gap. She also worked at VaynerMedia and M Booth, serving clients like Google, NIVEA, Lime-A-Rita, Johnson &...