The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.
If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!
If you’re looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you’re not wasting your money or your time.
You can hire your first freelancer and get a $500 credit by visiting: www.kennysoto.com/hire
“Nobody is going to manage your career for you.” Jan Deahl is a marketing leader with over 20 years of investment industry experience who has ran international and global institutional marketing efforts at some of the world’s top asset management firms including AllianceBernstein, Janus Capital Group, American Century Investments, and the CFA Institute. He has worked globally, including being based in New York and Hong Kong. Jan graduated from Binghamton University with a...
“The first question is, ‘How hard is it to extract value from our product?’” Justin Parnell is the VP of Marketing at BrightIdea. Justin is a data-driven marketing leader who oversees a full range of initiatives including influencing business strategy, developing lifecycle marketing plans, and the project management of BrightIdea’s marketing initiatives. Justin is also experienced in launching and scaling new offerings and providing the vision of BrightIdea’s new product...
“It can help to work for a mission-driven organization but, you’re going to maximize that opportunity if you have some perspective on what your personal values are...” Always one to believe in bringing her whole self to work, Julia knows that the marketer who is deliberate in the purpose of their work will have the greatest impact. Early in her career, personal circumstances helped Julia define her own purpose. She has learned how to drive more impactful outcomes by being...
“Click rates don’t always correlate to revenue.” Joe works as the Director of Retention at The Beard Club. In his spare time, he's been growing his audience of 30K+ followers on Twitter and LinkedIn by sharing daily marketing tips and content geared toward DTC marketers. He has generated over $50mm in revenue with email marketing throughout his career and recently finished teaching his first Email Marketing 101 course on Maven. Other brands he’s helped in the world of...
“Your job as a manager is to only care about three things: the financial goals of your direct reports, their professional goals, and finally their personal goals.” Patrick Ward is the VP of Marketing for Rootstrap, a custom software development consultancy that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg. He’s also the Founder of NanoGlobals, an expert-led platform that helps mid-size tech...
It's finally here...episode 100. For this episode, there are no guests. Just me, sharing lessons learned from more than 7 years of being a marketer. “Fun translates into good performance.” The four things every marketer should know before starting their career: Find a skill (channel) that is the most fun to do. Then specialize. Specialization brings money. Specialization solves hard problems that matter. You take this even further by also specializing in a specific industry...
“SEO takes time…” Steve Toth is a growth-focused SEO Consultant to companies around the world. He’s a trusted resource to over 10,000 subscribers of SEONoteBook.com, a newsletter full of weekly emails about how he’s approaching SEO strategy. Steve was previously the full-time SEO Manager at FreshBooks, but in February 2020 he took the company as a client after getting them to rank #1 for a search keyword that brought in 300K users a month on average. That keyword increased...
“You gotta be flexible but, not spineless.” JD Dillon lives by the principle of "Mission First, People Always." A U.S. Army veteran and graduate of the United States Military Academy, JD has spent his career in Corporate America focused on profitable top-line growth while investing in individuals and organizational development. Currently, the CMO for renewable energy upstart Tigo Energy, his career has spanned a variety of functions while being focused on bringing value to...
“The key thing in all of this really is understanding the value that you give and that you have, and then getting other people to help tell that story for you…” Christina’s love of marketing started during her undergraduate days, when under the wise guidance of her grandmother she decided to do a marketing and management degree and hasn’t looked back. Having held various roles in marketing in different sectors, managing teams of different sizes, she is now the head of...
“Carpenters aren’t scared of nail guns. It can replace the hammer but, it can’t replace the carpenter. I think that is what AI is and represents.” Dave Snyder is the CEO of CopyPress. His background in SEO, social media, and content marketing led Dave to look for a better way to scale and create content. That search led to the formation of CopyPress. Today, CopyPress is one the most trusted content providers online working with brands like Linkedin, Zenefits, Sears, Macy's,...
If you work in e-commerce, you need to listen to this podcast interview. Joel Garthwaite is the CMO of Harbour Lifestyle, the UK's fastest-growing outdoor furniture brand. With 10 years of experience working with global companies, Joel specializes in paid media programming, demand generation, data analytics, PR, and more. He has a proven track record not just in the DTC space—developing and leading world-class marketing teams across B2B and B2C. He has also advised and led...
“Just niche down on one thing…People have been saying SEO is dead for 20 years. Focus has allowed to double in size almost every year.” David Finberg has been building websites since the age of 9 and he decided to go all-in on the digital marketing industry in 2015 when he founded Peaks Digital Marketing. Since then, he’s generated tens of millions of dollars in revenue and has a passion for growing small businesses and corporations through data-driven ROI-centered...
“Just like you need to understand the business, you need to help them [the c-suite] understand the realities of marketing…” Mark is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's...
“The art of persuasion lives in the craft of writing…if you want to catapult your writing skills, write a book.” Léandre Larouche is an author, speaker, and writing consultant based in Toronto, Canada. He is the author of Hétérochrome (2017), Write a Book That Matters (2021), The Architecture of Grammar (2021), and The End of Nonsense (forthcoming). Léandre is a writing activist. He believes that writing is the most powerful skill in the world and that writing well isn’t...
Jacob Warwick is the CEO of ThinkWarwick, an executive leadership and career growth firm. He's on a mission to help more people love what they do. Prior to starting his own business, he grew into c-suite marketing and product roles in Silicon Valley and was the CEO of a multi-million dollar a year career management company. Questions and topics covered: What the transition between marketing tactician to marketing leader looks like. How can marketers who are trying to grow,...
Kaleigh Moore is a freelance writer and consultant for eCommerce and SaaS companies. She also owns ContentRemix.com, a podcast repurposing service, and is the co-host of the Freelance Writing Coach Podcast. Her clients include Stripe, IBM, Shopify, AT&T, and more. She also writes about retail, DTC, and sustainable fashion for publications like Vogue Business, Forbes, Glossy, Inc. Magazine, Entrepreneur, and Fast Company. Questions and topics we covered include: The...
“Success can look drastically different, you don’t always need a lot of downloads…” Jeff Large is the CEO & Founder of Come Alive Creative, a podcast production company. Clients hire Jeff to produce their podcasts and to develop strategies for their content marketing. Jeff spends most days actively learning about goal setting, writing narratives, collaborating with others, and producing amazing audio. Questions and topics we covered: Jeff’s home office setup (the most...
“Podcasting is not inherently viral…” Harry Morton is the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups, and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Harry is also a happy father of 2, an avid mountain biker, and an occasional music producer. Questions: The story of how Harry grew his...
