The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.
If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!
If you’re looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you’re not wasting your money or your time.
You can hire your first freelancer and get a $500 credit by visiting: www.kennysoto.com/hire
Yisrael Segall, Yiz for short, is an engineer at heart. As a kid he has always loved to take things apart, learning how they worked and putting them back together. His passion is knowing how things work, how businesses work, and what drives successful people. Yiz currently serves various clients as a Fractional CMO and is a mentor on the GrowthMentor platform. Questions and topics we covered include: How Yiz uses marketing automation to help him work better and faster. What...
Darshan is the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions. Drawing from more than 20 years of marketing strategy and research experience, Mehta has also authored a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing...
WARNING: This episode is only for marketers who use data to make informed decisions. Lea Pica is an industry-acclaimed data storytelling advocate, international keynote speaker, and instructor. She began her career as a data analytics practitioner with over 15 years of experience building digital marketing practices for companies like Scholastic, Victoria's Secret, Ralph Lauren, and Prudential. Today she teaches presentation, data visualization, and her signature data...
“Links plus content equals profit.” Adam is the co-founder and COO at Loganix, a fulfillment house for SEO. Notable clients of Loganix include Backlinko, FreshBooks, and Drift (now they are making a shift to working primarily with agencies). Adam spends most of his days building links and SEO products for agencies and in-house marketers. Questions and topics we covered include: What qualities does Adam look for when hiring team members? What skills are needed to create and...
“I write words that sell for people…” Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Sarah has developed a proven research process to truly dig out the language of an ideal client, research their behaviors, and turn it into copy for everything from websites to social media. With her expertise, Sarah changes the...
“Most businesses…they haven’t finished their site.” Since 2005, Sean Work has been the go-to internet marketing consultant for startups, universities and many other businesses. Additionally, as Marketing Director, Sean grew the Kissmetrics blog (its business-to-business publication) to over 1 million readers a month. Sean's extensive knowledge of search engine optimization, pay-per-click advertising, copywriting, site architecture, and company building, makes him an...
Will Haire is the co-founder of BellaVix which is a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to grow sales on the world’s largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. His portfolio includes companies like Instant Pot, Pyrex, Derma E, Think,...
“I think everyone is interesting in some way…”Sarah Snyder is the CEO of Connection Enthusiast, a strategic public relations firm. Snyder has a vast array of experience representing both high net-worth individuals, start-ups, and budding entrepreneurs. Her expertise and talent have been the catalyst for clients securing deals in excess of 100K per client acquisition. Media placements for her clients have included numerous local and national media outlets, including Forbes,...
Tommy Walker is the founder of The Content Studio, a content marketing consultancy for Fortune 1,000 companies and fast growing B2B startups. Prior to founding The Content Studio, Tommy was the Global Editor-in-Chief at QuickBooks, and the first marketing hire at Shopify Plus. Questions and topics we covered : The story about how Tommy was living on a couch for $100/month when he was 20. How do communications silos in marketing departments develop? How can junior marketers...
“I wanted my income to be free from my physical location…”Branko has lived in seven countries and speaks four languages fluently. His passion for language, analytical thinking, and desire for efficient systems lead him to co-founding Chosen Data, a content and SEO consultancy for successful MarTech companies. With a global team, Branko splits time between California and Slovakia. When away from the computer, he spends time doing mountain sports or socializing. Questions we...
“I learned more being on my own…”Lila Schneider is a NJ native with an extensive background in marketing. Before starting her own marketing agency, Lila worked at PR agency managing big clients such as Neutrogena and Aveeno. After a few more years of work, she realized the world of PR was not the right fit for her and shifted her focus to starting her own business. She established her own agency, Let’s B Media in March of 2018. Focusing on guiding businesses through the...
“Product marketing is thinking not just about lead gen and awareness but, all the way through the funnel.”Margie Agin is an award-winning marketer who helps B2B tech companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of the marketing agency Centerboard Marketing and is the author of “Brand Breakthrough: How to Go beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality.” Before...
Alex is a former professional soccer player turned growth marketer and now works as a community growth manager at Funnel, a marketing data platform with over 1500 customers including Adidas, Samsung, and Havas. Prior to Funnel, Alex worked agency-side at Brainlabs building cross-channel digital growth strategies for brands such as Digicel & MARS.Questions and topics covered: The story on how he became a Growth Marketer. Why did he join Funnel.io? What are some of the...
Aazar Ali Shad is a Growth Marketing Lead at Synthesis.is, an online games-based academy started by Elon Musk and Chrisman Frank. He has a podcast called Growth Marketing Stories where he tells unconventional growth stories. He also has more than 10 years of marketing and sales experience. Questions we covered: Why did he make the transition from sales to marketing? What’s been the hardest challenge in regards to growing his personal brand on Twitter? For someone who is...
Foti graduated with a degree in finance in 2007 but, quickly pivoted into digital marketing a year later as the first non-engineer hire at the managed hosting provider, EuroVPS. Fast forward a decade and in 2018 he launched his startup called GrowthMentor which helps founders and marketers connect with vetted mentors. Questions we covered include: Why did he create GrowthMentor? How would he describe his job as a founder? What are some of his weekly and monthly challenges?...
“You want to make sure your survey questions result in stories.”Michele Linn is the founder of Mantis Research where she helps content and community managers conduct surveys so they can learn about their audience and publish compelling, original research findings. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy and helped grow its audience to more than 200,000 subscribers.Questions: What are some...
“[E-commerce marketing] is so difficult now because anyone can open up a Shopify store, you collaborate with other brands and sell [their products], you can drop-ship, there are just so many stores and everybody is just trying to make it…” Jimmy Zona is the Director of E-Commerce & Digital Marketing for Turbie Twist. At Turbie Twist, he created and scaled the company's digital presence in order to become the market leader in its category. In this episode of the podcast,...
“You should be speaking truth and focusing on honesty in marketing…”Maddy Martin is the VP of Marketing for Smith.ai, which provides 24/7 communication & intake services for businesses, by phone, website chat, text, and Facebook Messenger. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media,...
