“The first question is, ‘How hard is it to extract value from our product?’” Justin Parnell is the VP of Marketing at BrightIdea. Justin is a data-driven marketing leader who oversees a full range of initiatives including influencing business strategy, developing lifecycle marketing plans, and the project management of BrightIdea’s marketing initiatives. Justin is also experienced in launching and scaling new offerings and providing the vision of BrightIdea’s new product...
![Justin Parnell – The Buyer’s Journey Has Changed & PLG Is In! – Episode #104](https://www.kennysoto.com/wp-content/uploads/2022/11/KS-Podcast-Slim-Webpage-Banners-1-1080x575.png)