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Learn From The Best Marketers In The World

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The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.

If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!

Featured Guests

Steve Toth

SEONotebook

Kaleigh Moore

Lumen Ventures

Sara Pion

Dandy

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Patrick Moran

Reforge

Sydney Michuda

Super Creative

Tommy Walker

The Content Studio

Steve Toth

SEONotebook

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Patrick Moran

Reforge

Sydney Michuda

Super Creative

Tommy Walker

The Content Studio

And Other Marketing Leaders From The Fastest Growing Teams

Reforge
Slack
John Deere
Zendesk
Vintage Wine Estates
ClickUp
Jotform
Salesforce

Full Episode Archive

Interview with Dennis Shiao – The Art of The Career Pivot: Going From IT to Marketing to Freelancing – Episode #40

Interview with Dennis Shiao – The Art of The Career Pivot: Going From IT to Marketing to Freelancing – Episode #40

“Being out on my own is so amazing that thinking about a full-time role again…being in one job is hard for me to think of…” Dennis Shiao is the founder of Attention Retention LLC, a marketing consultancy that works with Silicon Valley technology companies. Dennis consults with clients on content marketing, product marketing, and social media marketing. We talked about his IT background, how he got into marketing, how he defines a “successful webinar”, his strategy for...

Interview with Araminta Robertson – Let’s Jump Into The World Of Fintech Marketing – Episode #39

Interview with Araminta Robertson – Let’s Jump Into The World Of Fintech Marketing – Episode #39

“There is not enough education about finance or money…People are hungry for information. ”   Araminta is a marketing consultant at Mint Studios where she helps fintech companies acquire and retain customers online with content. She's also the host of the Market Like a Fintech podcast, publishes her own blog and newsletter, and is a partner at the Fintech Marketing Hub. She loves talking about everything fintech and content. In our interview we talk about the unique...

Interview with Andrew Capland – Prepping For Your Career in Growth Marketing – Episode #38

Interview with Andrew Capland – Prepping For Your Career in Growth Marketing – Episode #38

"Growth is defined differently at every company…” My guest for today’s episode is Andrew Capland. Andrew has worked at B2B startups for just about 14 years to-date. During his career, he’s worked at several amazing companies including HubSpot (early team member), Wistia, and most recently Postscript. Now he runs a coaching/mentoring/advising business—“Delivering Value” where he helps other growth leaders at early-stage SaaS/product-led companies.   Full Episode...

Interview with Todd Wheeler – Does a Business Win Without Discovery, Priorities, & Focus? – Episode #37

Interview with Todd Wheeler – Does a Business Win Without Discovery, Priorities, & Focus? – Episode #37

“KPIs are soulless numbers and a lot of people focus on KPIs…” My guest today is Todd Wheeler. Todd makes the complicated understandable, to help companies not only grow but to thrive. With almost 50 years of business building experience, from startup companies to Fortune 500 giants, Todd has taught business leaders how to understand the causes of critical issues in the business environment. Todd was engaged by 25-year-old marketing agency to help them identify issues that...

Interview with Erica Maurer – How to Host & Promote Virtual Events, The Right Way – Episode #36

Interview with Erica Maurer – How to Host & Promote Virtual Events, The Right Way – Episode #36

“When you’re doing virtual [events], depending on how complex this technology is that you’re using—some people may not event make it through the ‘door.’” Erica Maurer is an entrepreneur, owner, creator, event planner, speaker, and licensed therapist. She is a Partner at EMRG Media, a leading events, marketing, production, and creative agency. Erica is also a Partner and Producer of The Event Planner Expo, New York City’s largest events and hospitality industry trade...

Interview with Jeroen Corthout – Creating A CRM That’s Actually Useful – Episode #35

Interview with Jeroen Corthout – Creating A CRM That’s Actually Useful – Episode #35

“Most CRM software comes with the expectation that you’re this perfect person who fills out the CRM at every step of the way…we found that that didn’t work for us. That doesn’t work for anyone and that doesn’t make sense…most CRMs don’t work because they are dependent on people.” Jeroen is co-founder and CEO of Salesflare, an intelligent CRM system built for SMBs selling in the B2B space, mostly popular with agencies and SaaS companies. Salesflare itself was founded...

Interview with Amanda Goetz – Sleep, Sex, & Stress: Selling CBD to Help Women Live Better Lives – Episode #34

Interview with Amanda Goetz – Sleep, Sex, & Stress: Selling CBD to Help Women Live Better Lives – Episode #34

“We go about speaking to people about the end result, versus trying to educate them on the hemp plant.” Amanda founded House of Wise after realizing the potential of CBD oil in her life. Despite what you might assume, she wasn't always totally on board with CBD. Until recently, she had never used any cannabis products. Amanda was born in a conservative Midwestern home and is a former group-fitness instructor, marathoner, and overall health nut. Over the past two years, she...

Interview with Lindsey Bancroft – A New Experience: Learning About Experiential Marketing – Episode #33

Interview with Lindsey Bancroft – A New Experience: Learning About Experiential Marketing – Episode #33

“What you thought was cutting-edge yesterday is already outdated or been done 20 times over by the next day…I find that to be the biggest challenge and the most rewarding part of this job.” Vowing to create the ultimate consumer experience out of anything she touches, Lindsey Bancroft has spent more than a decade producing activations for top brands including Jeep, ViacomCBS, PepsiCo Foodservice, and Hulu. Leaning on her background in touring logistics, large-scale event...

Interview with Miruna Dragomir – Marketers Need to Focus on the Big Picture – Episode #32

Interview with Miruna Dragomir – Marketers Need to Focus on the Big Picture – Episode #32

Miruna Dragomir is the Head of Marketing at Planable, a content collaboration platform for social media teams. For the past three years, she’s been leading growth efforts at Planable. They’ve grown 30X in revenue in these past three years and continue going up. She was previously a part of Uber’s Marketing Team and Oracle’s Social Media team. In this episode we talked about the biggest mistakes teams make when collaborating on social media marketing, what it takes to be a...

Interview with Navindra Kewal – Let’s Talk About Product Management – Episode #31

Interview with Navindra Kewal – Let’s Talk About Product Management – Episode #31

Navindra Kewal is an explorer of all things digital and physical. We both are from the same graduating class at CUNY - City College and he’s a former entrepreneur, co-founding a hardware startup called Ekick Technologies which aimed to keep skateboarders safer at night. Currently, he’s a Product Management Fellow at the Mayor’s Office of Economic Opportunity. His current project under the Mayor’s Office of Economic Opportunity is https://working.nyc.gov/. When he’s not...

Interview with Pierre Lechelle – ACTIONABLE Advice Every Budding Marketer Needs in 2021 – Ep. #30

Interview with Pierre Lechelle – ACTIONABLE Advice Every Budding Marketer Needs in 2021 – Ep. #30

Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (align.substack.com). In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more important to marketers than technical skills, how teams should be thinking about data...

Interview with Craig Zingerline – Mastering Growth – Episode #29

Interview with Craig Zingerline – Mastering Growth – Episode #29

Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief Product Officer of Sandboxx—past roles include Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for...

Interview with Kate Bradley Chernis, CEO of Lately – Creating an AI That Makes Engaging Social Content – Episode #28

Interview with Kate Bradley Chernis, CEO of Lately – Creating an AI That Makes Engaging Social Content – Episode #28

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for former client, Walmart, and got them a 130% ROI, year-over-year for three years.  Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM....

Interview with Irina Poddubnaia – The Basics of Project Management – Ep. #27

Interview with Irina Poddubnaia – The Basics of Project Management – Ep. #27

Irina’s changing the world one entrepreneur at a time by helping to create self-managing teams. She's an executive coach and IT project manager. She’s also the founder of TrackMage.com, a shipment tracking software for eCommerce businesses. And she is a certified Scrum Master, Agile Coach, and Lean Six Sigma Green Belt. Needless to say, Irina is a master of project management. In this episode, we discuss the differences between Agile and Lean project management, the common...

Interview with Vince De Benedetto – Getting Started With Marketing Automation & Chat Marketing – Episode #26

Interview with Vince De Benedetto – Getting Started With Marketing Automation & Chat Marketing – Episode #26

Vince is the Founder and CEO of the marketing automation firm, Automated Dreams, in Portland, OR. Vince helps businesses scale their positive impact in the world through automation, conversational marketing, and mentors leaders to work smarter not harder. Vince is also an avid world traveler, visiting more than 40 countries (and counting). His passion for travel and world cultures has allowed him to excel at leading large multicultural teams for the last 5 years. He...

Interview with Dr. Travis Zigler – The Basics of Amazon PPC – Episode #25

Interview with Dr. Travis Zigler – The Basics of Amazon PPC – Episode #25

Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org. Due to the success of Eye Love (over $4 million per year as of 2020), others have...

Interview with Chris Dickey, CEO of Visably – The Basics of Search Engine Visibility & Marketing a SaaS Company – Episode #24

Interview with Chris Dickey, CEO of Visably – The Basics of Search Engine Visibility & Marketing a SaaS Company – Episode #24

Chris is a veteran marketer whose career has spanned public relations, in-house marketing direction, and publishing. Chris ended up pivoting his PR agency to start using PR to create powerful brand visibility where SEO and SEM tactics were falling short. Chris is the Founder + CEO of Visably, a new Software as a Service (SaaS) business that marketers can use to measure their brand’s footprint across all channels that appear in search. Using machine learning to classify over...

Interview with Katie Dooley – Starting a Design & Branding Business – Episode #23

Interview with Katie Dooley – Starting a Design & Branding Business – Episode #23

Katie Dooley is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, Alberta. Her love of design and art took shape at a young age, and since then, she’s been soaking in as much knowledge about art, business, and design as she can.  Full Episode Transcript: Kenny Soto  0:00   We are now recording and 5432 Hello everyone and welcome to Kenny Soto Digital Marketing podcast. My name is Kenny Soto. And as always, you have come here to learn more...