Kenny Soto Logo 2020

Learn From The Best Marketers In The World

Spotify

Apple podcasts

The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.

If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!

Featured Guests

Steve Toth

SEONotebook

Kaleigh Moore

Lumen Ventures

Sara Pion

Dandy

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Patrick Moran

Reforge

Sydney Michuda

Super Creative

Tommy Walker

The Content Studio

Steve Toth

SEONotebook

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Patrick Moran

Reforge

Sydney Michuda

Super Creative

Tommy Walker

The Content Studio

Our Podcast Partner – MarketerHire

If you’re looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you’re not wasting your money or your time.

You can hire your first freelancer and get a $500 credit by visiting: www.kennysoto.com/hire 

And Other Marketing Leaders From The Fastest Growing Teams

Reforge
Slack
John Deere
Zendesk
Vintage Wine Estates
ClickUp
Jotform
Salesforce

Full Episode Archive

Interview with Professor Martin Waxman – How Does AI Relate to Marketing and PR? – Episode #18

Interview with Professor Martin Waxman – How Does AI Relate to Marketing and PR? – Episode #18

“When you think of it the AI is just another intermediary that a marketer has at their disposal…” Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof. Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller,...

Interview with Brian Honigman – How to Create a Career as a Marketing Consultant – Episode #17

Interview with Brian Honigman – How to Create a Career as a Marketing Consultant – Episode #17

Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is also an adjunct professor at New York University's School of Professional Studies, an instructor at Skillshare and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a "digital marketing expert" by Entrepreneur.com and a "top social media pro"...

Interview with Lindsay Peragine – The Basics of Pinterest Marketing in 2020 – Episode #16

Interview with Lindsay Peragine – The Basics of Pinterest Marketing in 2020 – Episode #16

Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing agency, Key Lime Media, host of the Caffeinate & Create podcast, and the founder of the Chaos to Clarity Accelerator, where she helps take overwhelmed entrepreneurs from confused to crushing it with simplified, profitable offers and a killer marketing plan in 90 days! She confesses that she is a lover of coffee and good...

Interview with Stacy Angela Magallon – How To Get Started In Design & Creative Work – Episode #15

Interview with Stacy Angela Magallon – How To Get Started In Design & Creative Work – Episode #15

“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.” Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from low income and underserved backgrounds, to ensure they have access to technology that will empower them to close the rampant digital divide gap. She also worked at VaynerMedia and M Booth, serving clients like Google, NIVEA, Lime-A-Rita, Johnson &...

Interview with Liz Scully – Could A Mastermind Group Elevate Your Marketing? – Episode #14

Interview with Liz Scully – Could A Mastermind Group Elevate Your Marketing? – Episode #14

“A funnel in essence is just a very simple way for people to get to know you.” - Liz Scully In today’s episode I am interviewing Liz Scully. Emmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective. She runs Mastermind groups for herself and other well known coaches. She also trains coaches to run effective Masterminds. Bringing skills from over 20 years working on big Hollywood films, she helps brilliant...

Interview with Matt Lebris – Starting a podcast, personal branding, & how to start a speaking career – Episode #13

Interview with Matt Lebris – Starting a podcast, personal branding, & how to start a speaking career – Episode #13

“There’s a difference between having a resource and being resourceful.” - Matt Lebris Matt LeBris is a born and raised NY'er who inevitably caught the hustler's spirit that fills his hometown streets. After working with Daymond John of Shark Tank for 3 years, Matt launched his own podcast, Decoding Success, and an NYC-based branding agency, 1B Branding. On the Decoding Success Podcast, Matt has been able to interview amazing guests like Grant Cardone, Dean Graziosi, Nicole...

Interview with Khandker Ahamed – Remote Work, Project Management, & The Future of Work – Episode #11

Interview with Khandker Ahamed – Remote Work, Project Management, & The Future of Work – Episode #11

“You need to differentiate yourself. That is how you dominate.” Khandker is a purpose-driven leader, who’s passionate about the future of work and building meaningful connections through empathetic and compassionate action. He is also the Co-founder of Kids Ivy Tutors, an educational organization on a mission to teach the future of work by connecting passion, mentorship, and in-demand 21st-century skills free of charge in schools. Through his work, Khandker has served over...

Interview with Scott Harward – Ads, Automation, & The End of 3rd Party Cookies – Episode #10

Interview with Scott Harward – Ads, Automation, & The End of 3rd Party Cookies – Episode #10

“It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.” Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital marketing, analytics, and automation. With over ten years of experience in the digital marketing industry, Scott has worked heavily in Google Ads and Facebook Ads, along with several other platforms. He cares deeply about helping people learn and grow to become...

Interview with Bertrand van der Berg – Digital Marketing for Photographers – Ep. #9

Interview with Bertrand van der Berg – Digital Marketing for Photographers – Ep. #9

“Don’t let your gear be an excuse…” — Bertrand van der Berg In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly rehabilitated web developer from South Africa. His career went from designing products, to marketing the products, to developing websites for these products to professional photographer. Through most of his life photography was a passion, but not his main income. That...

Interview With Sam Hysell of NOX Media – Mastering Virtual Events – Episode #6

Interview With Sam Hysell of NOX Media – Mastering Virtual Events – Episode #6

Hello everyone and welcome to episode #6 of Kenny Soto’s Digital Marketing Podcast. I’m your host Kenny Soto, and today we have our first podcast guest—Sam Hysell Now, this is when the podcast gets SERIOUS! Today’s guest is Sam Hysell. Sam is the founder of NOX Media, an agency that helps artists, entrepreneurs, and brands grow and convert audiences online. Sam is also the co-host of the Music Business Podcast and has experience working with and consulting a range of...

Interview with Michael Wieder – Picking The Brain of a CMO – Episode #55

Interview with Michael Wieder – Picking The Brain of a CMO – Episode #55

Michael Wieder is the Co-Founder, President, and CMO of Lalo.   In this episode we covered:   The unique challenges involved when marketing to parents. How are the decision cycle and customer journey different? How has Lalo achieved product-market fit? How Lalo provides the emotional benefit their customers are looking for? The first year of Lalo’s growth and how they went about testing acquisition channels. The importance of creating a council of power...

Interview with Moe Abbas – Kickstart Your Digital Marketing Career – Episode #57

Interview with Moe Abbas – Kickstart Your Digital Marketing Career – Episode #57

Moe Abbas is the Co-Founder and CEO of Acadium, a revolutionary company that enables just about anybody to launch a career in digital marketing - for free. In this episode we covered: Why is having some understanding in sales and buyer behavior useful for marketers? How did he come up with the idea for Acadium? How does someone launch a career as a freelancer or independent digital marketer? How can a marketer identify their strengths? What are the most in-demand skills...

Interview with Sarah Bond – Lessons in B2B SaaS Marketing and CRO – Episode #56

Interview with Sarah Bond – Lessons in B2B SaaS Marketing and CRO – Episode #56

Sarah Bond is the Senior Director of Marketing Strategy of Lucky Orange. In this episode we covered: How often should a marketing team review their strategy documents?  How should a marketing team use OKRs (Objects and Key Results) and goal-setting frameworks to leverage their strategy documents? What is Lucky Orange? How does Lucky Orange (the team) use Lucky Orange (the tool) for conversion rate optimization? How often should a business leverage giving out a free trial?...