The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.
If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!
Katie Dooley is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, Alberta. Her love of design and art took shape at a young age, and since then, she’s been soaking in as much knowledge about art, business, and design as she can. Full Episode Transcript: Kenny Soto 0:00 We are now recording and 5432 Hello everyone and welcome to Kenny Soto Digital Marketing podcast. My name is Kenny Soto. And as always, you have come here to learn more...
Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term. Before StashAway, he co-founded a successful creative agency in Italy. Additionally, he lectures at universities and hosts seminars on brand positioning, promotional strategies, and effective communication. In this episode, we talk about...
“I write to find out what I know and what I don’t know, like writing is thinking to me.” Eric Jorgenson is a startup growth guy and writer. He is on the founding team of Zaarly, and has been publishing online since 2014. His business blog, Evergreen, has educated and entertained over a million readers. Eric is on a quest to create (and eat) the perfect sandwich. He tweets at @ericjorgenson and publishes new pieces and projects on ejorgenson.com. And he is also the...
“People buy what they remember.” Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing clients—Jordan, Sprite, FOX Sports, McDonald's, Pepsi, and Best Buy to name a few. Additionally, he is also a fellow alum of the city college of new york and a good friend of mine. In this episode, we talk about the fundamentals of copywriting, the purpose of...
Damon Burton is the owner of an international search engine marketing company, SEO National. After founding the company 14 years ago, he has worked with NBA teams, Inc 5000 companies, and Shark Tank featured businesses. As a search engine marketing expert, Damon writes for Forbes, has been featured in Entrepreneur Magazine, BuzzFeed, and USA Weekly. He is also the author of the book Outrank: Your Guide to Making More Online by Showing Up Higher on Search Engines and...
“When you think of it the AI is just another intermediary that a marketer has at their disposal…” Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof. Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller,...
Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is also an adjunct professor at New York University's School of Professional Studies, an instructor at Skillshare and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a "digital marketing expert" by Entrepreneur.com and a "top social media pro"...
Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing agency, Key Lime Media, host of the Caffeinate & Create podcast, and the founder of the Chaos to Clarity Accelerator, where she helps take overwhelmed entrepreneurs from confused to crushing it with simplified, profitable offers and a killer marketing plan in 90 days! She confesses that she is a lover of coffee and good...
“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.” Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from low income and underserved backgrounds, to ensure they have access to technology that will empower them to close the rampant digital divide gap. She also worked at VaynerMedia and M Booth, serving clients like Google, NIVEA, Lime-A-Rita, Johnson &...
“A funnel in essence is just a very simple way for people to get to know you.” - Liz Scully In today’s episode I am interviewing Liz Scully. Emmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective. She runs Mastermind groups for herself and other well known coaches. She also trains coaches to run effective Masterminds. Bringing skills from over 20 years working on big Hollywood films, she helps brilliant...
“There’s a difference between having a resource and being resourceful.” - Matt Lebris Matt LeBris is a born and raised NY'er who inevitably caught the hustler's spirit that fills his hometown streets. After working with Daymond John of Shark Tank for 3 years, Matt launched his own podcast, Decoding Success, and an NYC-based branding agency, 1B Branding. On the Decoding Success Podcast, Matt has been able to interview amazing guests like Grant Cardone, Dean Graziosi, Nicole...
“You need to differentiate yourself. That is how you dominate.” Khandker is a purpose-driven leader, who’s passionate about the future of work and building meaningful connections through empathetic and compassionate action. He is also the Co-founder of Kids Ivy Tutors, an educational organization on a mission to teach the future of work by connecting passion, mentorship, and in-demand 21st-century skills free of charge in schools. Through his work, Khandker has served over...
“It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.” Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital marketing, analytics, and automation. With over ten years of experience in the digital marketing industry, Scott has worked heavily in Google Ads and Facebook Ads, along with several other platforms. He cares deeply about helping people learn and grow to become...
“Don’t let your gear be an excuse…” — Bertrand van der Berg In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly rehabilitated web developer from South Africa. His career went from designing products, to marketing the products, to developing websites for these products to professional photographer. Through most of his life photography was a passion, but not his main income. That...
Hello everyone and welcome to episode #6 of Kenny Soto’s Digital Marketing Podcast. I’m your host Kenny Soto, and today we have our first podcast guest—Sam Hysell Now, this is when the podcast gets SERIOUS! Today’s guest is Sam Hysell. Sam is the founder of NOX Media, an agency that helps artists, entrepreneurs, and brands grow and convert audiences online. Sam is also the co-host of the Music Business Podcast and has experience working with and consulting a range of...
Michael Wieder is the Co-Founder, President, and CMO of Lalo. In this episode we covered: The unique challenges involved when marketing to parents. How are the decision cycle and customer journey different? How has Lalo achieved product-market fit? How Lalo provides the emotional benefit their customers are looking for? The first year of Lalo’s growth and how they went about testing acquisition channels. The importance of creating a council of power...
Moe Abbas is the Co-Founder and CEO of Acadium, a revolutionary company that enables just about anybody to launch a career in digital marketing - for free. In this episode we covered: Why is having some understanding in sales and buyer behavior useful for marketers? How did he come up with the idea for Acadium? How does someone launch a career as a freelancer or independent digital marketer? How can a marketer identify their strengths? What are the most in-demand skills...
Sarah Bond is the Senior Director of Marketing Strategy of Lucky Orange. In this episode we covered: How often should a marketing team review their strategy documents? How should a marketing team use OKRs (Objects and Key Results) and goal-setting frameworks to leverage their strategy documents? What is Lucky Orange? How does Lucky Orange (the team) use Lucky Orange (the tool) for conversion rate optimization? How often should a business leverage giving out a free trial?...