The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.
If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!
Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (align.substack.com). In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more important to marketers than technical skills, how teams should be thinking about data...
Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief Product Officer of Sandboxx—past roles include Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for...
Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for former client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM....
Irina’s changing the world one entrepreneur at a time by helping to create self-managing teams. She's an executive coach and IT project manager. She’s also the founder of TrackMage.com, a shipment tracking software for eCommerce businesses. And she is a certified Scrum Master, Agile Coach, and Lean Six Sigma Green Belt. Needless to say, Irina is a master of project management. In this episode, we discuss the differences between Agile and Lean project management, the common...
Vince is the Founder and CEO of the marketing automation firm, Automated Dreams, in Portland, OR. Vince helps businesses scale their positive impact in the world through automation, conversational marketing, and mentors leaders to work smarter not harder. Vince is also an avid world traveler, visiting more than 40 countries (and counting). His passion for travel and world cultures has allowed him to excel at leading large multicultural teams for the last 5 years. He...
Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org. Due to the success of Eye Love (over $4 million per year as of 2020), others have...
Chris is a veteran marketer whose career has spanned public relations, in-house marketing direction, and publishing. Chris ended up pivoting his PR agency to start using PR to create powerful brand visibility where SEO and SEM tactics were falling short. Chris is the Founder + CEO of Visably, a new Software as a Service (SaaS) business that marketers can use to measure their brand’s footprint across all channels that appear in search. Using machine learning to classify over...
Katie Dooley is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, Alberta. Her love of design and art took shape at a young age, and since then, she’s been soaking in as much knowledge about art, business, and design as she can. Full Episode Transcript: Kenny Soto 0:00 We are now recording and 5432 Hello everyone and welcome to Kenny Soto Digital Marketing podcast. My name is Kenny Soto. And as always, you have come here to learn more...
Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term. Before StashAway, he co-founded a successful creative agency in Italy. Additionally, he lectures at universities and hosts seminars on brand positioning, promotional strategies, and effective communication. In this episode, we talk about...
“I write to find out what I know and what I don’t know, like writing is thinking to me.” Eric Jorgenson is a startup growth guy and writer. He is on the founding team of Zaarly, and has been publishing online since 2014. His business blog, Evergreen, has educated and entertained over a million readers. Eric is on a quest to create (and eat) the perfect sandwich. He tweets at @ericjorgenson and publishes new pieces and projects on ejorgenson.com. And he is also the...
“People buy what they remember.” Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing clients—Jordan, Sprite, FOX Sports, McDonald's, Pepsi, and Best Buy to name a few. Additionally, he is also a fellow alum of the city college of new york and a good friend of mine. In this episode, we talk about the fundamentals of copywriting, the purpose of...
Damon Burton is the owner of an international search engine marketing company, SEO National. After founding the company 14 years ago, he has worked with NBA teams, Inc 5000 companies, and Shark Tank featured businesses. As a search engine marketing expert, Damon writes for Forbes, has been featured in Entrepreneur Magazine, BuzzFeed, and USA Weekly. He is also the author of the book Outrank: Your Guide to Making More Online by Showing Up Higher on Search Engines and...
“When you think of it the AI is just another intermediary that a marketer has at their disposal…” Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof. Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller,...
Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is also an adjunct professor at New York University's School of Professional Studies, an instructor at Skillshare and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a "digital marketing expert" by Entrepreneur.com and a "top social media pro"...
Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing agency, Key Lime Media, host of the Caffeinate & Create podcast, and the founder of the Chaos to Clarity Accelerator, where she helps take overwhelmed entrepreneurs from confused to crushing it with simplified, profitable offers and a killer marketing plan in 90 days! She confesses that she is a lover of coffee and good...
“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.” Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from low income and underserved backgrounds, to ensure they have access to technology that will empower them to close the rampant digital divide gap. She also worked at VaynerMedia and M Booth, serving clients like Google, NIVEA, Lime-A-Rita, Johnson &...
“A funnel in essence is just a very simple way for people to get to know you.” - Liz Scully In today’s episode I am interviewing Liz Scully. Emmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective. She runs Mastermind groups for herself and other well known coaches. She also trains coaches to run effective Masterminds. Bringing skills from over 20 years working on big Hollywood films, she helps brilliant...
“There’s a difference between having a resource and being resourceful.” - Matt Lebris Matt LeBris is a born and raised NY'er who inevitably caught the hustler's spirit that fills his hometown streets. After working with Daymond John of Shark Tank for 3 years, Matt launched his own podcast, Decoding Success, and an NYC-based branding agency, 1B Branding. On the Decoding Success Podcast, Matt has been able to interview amazing guests like Grant Cardone, Dean Graziosi, Nicole...