The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.
If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!
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Michael Wieder is the Co-Founder, President, and CMO of Lalo. In this episode we covered: The unique challenges involved when marketing to parents. How are the decision cycle and customer journey different? How has Lalo achieved product-market fit? How Lalo provides the emotional benefit their customers are looking for? The first year of Lalo’s growth and how they went about testing acquisition channels. The importance of creating a council of power...
Moe Abbas is the Co-Founder and CEO of Acadium, a revolutionary company that enables just about anybody to launch a career in digital marketing - for free. In this episode we covered: Why is having some understanding in sales and buyer behavior useful for marketers? How did he come up with the idea for Acadium? How does someone launch a career as a freelancer or independent digital marketer? How can a marketer identify their strengths? What are the most in-demand skills...
Sarah Bond is the Senior Director of Marketing Strategy of Lucky Orange. In this episode we covered: How often should a marketing team review their strategy documents? How should a marketing team use OKRs (Objects and Key Results) and goal-setting frameworks to leverage their strategy documents? What is Lucky Orange? How does Lucky Orange (the team) use Lucky Orange (the tool) for conversion rate optimization? How often should a business leverage giving out a free trial?...
