You are seen as a risk if you cheapen the value of your work When pricing your services, it is extremely vital that...
Don’t Price Your Services Too Low
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You Can Impact So Many People
What if pronoia is the best course of action? What if the entire universe is conspiring to help you—but only if you’re...
Prepping Your Customers For A Relationship
If you want to win, start with awareness, then consideration, and then maybe—the conversion You can’t build a...
There Are Moments When You Shouldn’t Engage
At least 1% of your audience is comprised of people who don’t like your work When you find yourself surrounded by...
Want New Clients? Focus On Your Old Ones
Stay type of mind by building relationships rather than simply getting the transaction When thinking about where to...
What Will Be Remembered?
Ideas last longer than your name In moments of complete distress, we get an opportunity to rethink what’s most...