Kenny Soto Logo 2020
What Is Something That Rich People Have Now That Can Be Distributed At Scale In The Future?

“Society always wants new things.”

— Naval Ravikant


Naval discusses in a podcast interview that one of the reasons why Uber was so successful is because they distributed the benefit that rich people had from using private chauffeurs to the rest of the population, at scale. So when we think about a business that we want to create, we can predict future demand by discovering what is scarce in the general market right now but, is also highly valued by wealthy people. This is similar to how early tech products have to be enjoyed by early adopters before they reach a critical mass.


So when trying to apply the principle of leveraging what rich people do now to create a future product or service for the rest of the market in the future, we have to see what is truly scarce.


Some ideas that come to mind are:

  • Personal and virtual assistants
  • Wealth and estate management
  • Publicists
  • Yachts
  • Private jets


Now the implementation will vary depending on which idea one would want to pursue, but I can definitely imagine a world where there is an Airbnb for Yachts or an Amazon for assistants. At all depends on what particular aspect of a rich person’s life can actually be adapted to the middle class. Once you figure out how to do that, you have a shot.


Image Credit: Unsplash

Related Blog Posts

My Thoughts on Successfully Selling Coffee Online in 2021

My Thoughts on Successfully Selling Coffee Online in 2021

Starbucks may be an outlier when it comes to selling coffee 2020 was a crazy year for many industries, especially the coffee industry. Companies like Starbucks have had to shift to prioritizing mobile and digital optimization last year, with 1/4 of all sales coming...

I’m (Re)Launching A Youtube Channel, Here’s Why

I’m (Re)Launching A Youtube Channel, Here’s Why

The benefits of doing anything compound over time I'm starting a Youtube channel because if I don't adapt now, it will be too late. I started this blog back in 2015 to catalog my journey as a digital marketer. After starting my podcast, I realized that adapting my...