A Digital Marketer’s Most Important Asset: Their Curiosity
The Internet is always changing because customer behavior is evolving. How we buy, learn about new information, and share valuable content changes every single day. The biggest issue we as marketers and business leaders face is the challenge of being able to connect with our customers on a deep level. It is not enough to just to be able to find them anymore. With the advent of the Internet, we need to connect to anyone who utilizes the tool. Whether you are marketing a service, a brand, or a product, your job as a marketer is to be able to not only sell to your customer but to bring value to them. Being able to have them see how your product or service can have a profound impact on their lives (or the lives of their friends) is vital to your bottom line.
Why many of us will fail
The former CEO of Cisco states, “Either we disrupt or we get disrupted…” If we don’t understand that we need to connect on a meaningful basis with each customer we interact with, then we will fail. Assuming that what you provide to your target market is a product/service of high quality (and that you are listening to your market to make sure they want this) your main job as a digital marketer is to communicate to them how you can help serve them. Yet, what hinders your ability to do this is the assumption that what you already know about marketing is all you need to know. There are new tools, resources, and competitors changing this marketing ecosystem every single day. It is now more important than ever to inquire about digital marketing (and the Internet as a whole). Rather than stay in the paradigm you’ve learned through rigorous study and practice. Everything we learn regarding the internet changes every 6 months to a year and the rate of change is increasing.
Building and Studying your growing library of knowledge
The best practice that I have learned from my mentor is the habit of collecting, reviewing, and then writing about the information you get from resources you attain throughout your time on the Internet (and sharing this information in networking events and forums). This database of useful information allows you to share valuable information with your network and teach them as well. The best ways for you to make sure you keep your marketing chops up-to-date is to question what you know. This is the only way you’ll be able to successfully help your clients and your company when people need your marketing skills or need to find out about you company.